Multimedia – 2D Animation

Role: Video Editor | Institution: The Community Plant Variety Office (EU Agency)

As part of the agency’s promotional campaign celebrating its 30th anniversary, the official mascot, “Wally,” was developed as a key visual communication element to represent the agency’s identity. Designed to simplify and communicate the mission and the process behind the protection of new plant varieties, Wally serves as an approachable and engaging ambassador for the agency’s work.

The primary challenge was exploring character animation for the first time while integrating new creative tools into the workflow.

I was responsible for animating the entire series of 2D explanatory videos designed to translate complex information into clear, accessible content for a broad audience. The project features custom characters created in Adobe Illustrator and animated in Adobe Character Animator, using visual clarity to make technical concepts easy to understand. Finally, the voiceovers were generated and edited with ElevenLabs, leveraging AI-powered speech synthesis to produce clear, natural narration that complemented the visual storytelling.